IBM’s love for Watson was apparent in the company’s publications and in the attitudes of the company’s many employees. This was never more apparent than when looking at the company’s official songbook. “Ever Onward”, the main rally song for the company, is an interesting way to look at the company’s love for the man. In the song the love for Watson as a part of the IBM family is evident and is reminiscent of a different time, when songs for a major company, was just a normal part of life.
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