Part of the Productivity Program was to create European study groups that would visit manufacturing plants of several different industries, so that they may study production sites and share in a learning experience. Remington Rand was among the companies receiving study groups, and they created an advertisement depicting their office products as productivity machines. This advertisement was published in the New York Herald Tribune, on April 6th, 1953. Remington Rand described their products as being the oil that kept management efficient, and specifically advertises several different products. Interestingly, the advertisement does not use the word “Productivity,” instead using the language of “efficiency”.
Related Subjects: Computing