The Productivity Plan division of the Marshall Plan strived to increase the productivity of European industries in a variety of ways. One of their biggest focuses was on the Demonstration Projects, in which European companies would receive some amount of financial aid from the Marshall Plan in return for incorporating productivity measures that were in line with American productivity. These productivity measures would then be demonstrated to outside sources so that others could see how well these new strategies were increasing the productivity of the companies involved. The Demonstration Project program was of importance if only because it combined the economic and political values of the Marshall Plan. The following document outlines the criteria and process of selecting these demonstration products, as revised in November, 1952.
Related Subject: Marshall Plan
Productivity Machines 